Branding und Typografie 2024

They say that good typography is invisible. Does what applies to classic book typesetting also apply to brands, products and communication? How can the character of a brand be expressed in type? How can a story be told with type? How do you develop entire type systems that not only reflect content, but also create identity and expression?

These and many other questions will be answered by Stefan Mayer and Christoph Schörkhuber from the Viennese branding and design studio seite zwei in an experimental typography workshop.

Detailed information and registration on our website under the following link:
https://www.weissraum.at/veranstaltungen/branding-und-typografie