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ItalianoUpdated 17.04.2023
Salomon and La Sportiva are involved as premium sponsors.
The World Championships are fast approaching and 50 days before the big event from 6 to 10 June, the organisers present their two premium sponsors. With the sports equipment manufacturers La Sportiva and Salomon, two big names in mountain running and trail running have been brought on board.
These World Championships are not to be missed - that was clear to those responsible at La Sportiva from the moment they were awarded. "The World Championships is the main event in mountain running and trail running, so we are very proud to be a partner. Our presence allows us to present the La Sportiva brand to people from all over the world," says Alessandro Tedoldi, Sponsorships & Athletes for Mountain Running & Skimo.
Salomon officials also agreed that they wanted to be part of the first combined World Cup in Europe as a brand. They are expecting a lot of attention and are planning to present parts of the courses in the run-up to the World Championships together with the Salomon athletes and to give an insight into their team's preparation for the World Championships. In addition, numerous programme items are planned during the event days. "From running workshops to live podcasts, there will be a lot on offer in addition to the actual supporting programme of the organisers," outlines Tobias Bogner, Sports Marketing & Events at Salomon.
The decision in favour of the venues Innsbruck and Stubai is a perfect choice for La Sportiva and Salomon. Both regions have experience in hosting large mountain running and trail running events and offer optimal conditions in terms of both landscape and infrastructure. Both sponsors agree that the World Championships will be an outdoor festival for everyone.
"Salomon and La Sportiva fit the WMTRC 2023 like a glove. These two cooperations are of great importance to us, as both companies contribute greatly to the continuous development of the two sports," emphasises Gerhard Gstettner, Head of Marketing WMTRC. In addition to products such as shoes and clothing, they do this primarily through their own teams and by telling stories about the increasingly popular sport of trail running.
For more information about the WMTRC 2023, visit the official website, Facebook, Instagram and LinkedIn.