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ItalianoUpdated on 27.06.2022
After a comprehensive evaluation of the status quo with over 1,200 respondents, a common vision of the future was developed with the involvement of all those interested in the living space, i.e. locals, second home residents, entrepreneurs and employees. This provides the framework for the evaluation and implementation of new projects. For the first time, the population decides directly on the future development of tourism.
What is special about the result is that the interests of all were taken into account and tourism development is no longer seen in isolation, but in the context of the entire living space. The five success patterns that emerged - Outdoor Active, Culinary Delights, Inspiring Networks, Workation and New Premium - are not a classic marketing measure, but a work assignment that is now being fulfilled in small groups by means of concrete project implementations.Whetherit's 30 degrees plus or minus 15, whether the sun is shining or the sky is overcast, whether you're on the mountain or in the valley: doing sports in Kitzbühel is always attractive. Even in the development of Kitzbühel's new image for the future, on which around 70 Kitzbühelers have been working together and voluntarily since last year, exercise in an intact natural landscape continues to be a key feature of the Kitzbühel brand.The aim is to continue to offer tried and tested main activities such as skiing, golf and hiking in the usual way, while a stronger focus on complementary themes such as cross-country skiing and running should form a high-quality overall offer.The working group, headed by Bergbahn AG Kitzbühel CEO Christian Wörister, is also working on current trends, such as the topic of biking.Objectives Outdoor ActiveTheOutdoor Active working group is currently evaluating and concretising all ideas. Christian Wörister, head of the working group, is particularly committed to this area: "In the Outdoor Active working group, it is important to us to further develop the infrastructure and to create joint offers with the businesses that are as easy and simple to book as possible. At the next joint meeting at the beginning of July, the teams will present the projects they have developed to each other. Step 3 will be the concrete implementation, for which the supervisory board of Kitzbühel Tourism has approved a start-up budget for the coming years. Everyone in the Kitzbühel, Reith, Aurach and Jochberg living area is invited to participate in #weareKitzbühel within the framework of the working groups. If you are interested, the team around project manager Bettina Wiedmayr will be happy to provide further information at wirsind@kitzbuehel.com. All information on the #wirsindKitzbühel branding process initiated by Kitzbuehel Tourism can be found at marke.kitzbuehel.com