Kulturarbeit praktisch: Marketing für Kulturinitiativen 2022

We live in a time of constant and rapid change. At the latest since the Corona crisis, it is also important for cultural organisations to stay in touch with their audiences through targeted and strategic marketing. But what actually is modern cultural marketing? What can I do to reach my target group(s)? How is it different from public relations? And how do I create a consistent external presence, both analogue and digital?
Speaker: Daniela Pühringer has many years of practical experience in the cultural sector in Upper Austria as chairwoman of the Raml Wirt cultural association, is an independent marketing consultant for cultural institutions (such as Theater Phönix, Brucknerhaus, St. Florianer Brucknertage), was brand manager (development of voestalpine Stahlwelt) and responsible for cultural sponsorship at voestalpine AG for more than 10 years, and is a lecturer at Hagenberg University of Applied Sciences.
The webinar will take place via the Zoom platform. Participation is free of charge. If you have any questions about the event or the use of Zoom, please contact us.