Google goes Zillertal

Updated 21.09.2023

On 19 September, the event "Google goes Zillertal" took place in the Europahaus in Mayrhofen. Almost 60 tourism professionals from the Zillertal attended the lecture by Google expert Dominik Djukic, Senior Growth Consultant at Google Ireland, on the topic of "Google in tourism marketing".

On 19 September, the Google expert Dominik Djukic came to the Zillertal and spoke in his lecture on the topic of "Google in tourism marketing" about the relevance, possibilities and prospects that exist for Google users. The guest speaker has been working for Google Ireland for several years, among other things as a senior growth consultant. In addition to his work at Google, Djukic from Tyrol launched his first start-up "TastySkin" in 2020 and founded his second start-up "Shinform" in 2022. Nearly 60 tourism professionals and interested parties from the Zillertal took part in the event at the Europahaus in Mayrhofen.

"Google is the most important channel for us in digital marketing. A direct exchange with Google employees is highly relevant in order to further optimise our campaigns for the Zillertal. In the exchange with Mr. Djukic, we were able to obtain valuable information on what we need to pay more attention to in tourism marketing in the future," affirms Ronald Felder, Managing Director of Zillertal Tourismus GmbH.

In his lecture, the guest speaker talked about the effects of AI on marketing, which advantages and opportunities open up for tourism professionals with AI in the Google universe, but also which tools will be used in the future. In addition, the Google expert gave an outlook on future data protection guidelines and the challenges they pose for tourism.

After the interesting lecture, the guests took advantage of the opportunity for professional exchange and cosy chatting.

About the Zillertal

Valley of three-thousand-metre peaks, eternal ice, culinary highlights and music. Perfectly groomed slopes, fantastic cross-country ski trails and toboggan runs in winter, hundreds of kilometres of hiking and biking trails as well as refreshing outdoor pools and idyllic mountain lakes with crystal-clear water in summer - surrounded by unique mountain panoramas: you can only experience this here. From the Hochfeiler, the highest mountain in the Zillertal at 3,509m, the Zillertal stretches out along the Ziller for 47km. You can experience the famous Zillertal hospitality of the more than 35,000 inhabitants for yourself in the 25 communities of the Zillertal. In summer and winter, well-being, regionality and enjoyment are top priorities. Whether it's unique mountain experiences or simply enjoying nature, opportunities abound in the world's most active and musical valley like needles in the pine forest. In addition, there is the highest level of enjoyment: from regional culinary delights, genuine Zillertal home cooking to exquisite gourmet menus. Welcome to the Zillertal - you can only feel it here.

Zillertal Tourismus GmbH in Schlitters was founded in 2005 to market the Zillertal internationally. Its main tasks include marketing and action planning in defined international markets as well as the image and theme strategy of the valley in harmony with local tourism associations and infrastructure providers. Another focus is on the sustainable development and promotion of the region for future generations. Together with the tourism associations Erste Ferienregion, Zell-Gerlos, Mayrhofen-Hippach and Tux-Finkenberg as well as the local mountain railways, Zillertal Tourismus GmbH informs its guests about the wide range of year-round offers and products both in the valley and on the mountain. With almost 7.1 million overnight stays in the calendar year 2022 and 1.5 million guest arrivals, the Zillertal is one of the largest tourism destinations in the entire DACH region.