25 years of Cine Tirol

Updated 04.04.2023

A cinematic success story celebrates its birthday - on 1 April 1998 Cine Tirol was presented to the public for the first time as an initiative of the Tirol Tourist Board and the Province of the Tyrol.

With the help of the Cine Tirol Film Commission, over 1,900 film productions from Austria and abroad have been brought to Tyrol to date. The productions have not only brought enormous economic effects for the province, but have also contributed to establishing Tyrol as an extremely attractive location for national and international film projects and, moreover, to inspiring people near and far to spend their holidays in the 'Heart of the Alps'.

Tyrol is a popular film destination - Cine Tirol is largely responsible for this. The Film Commission is the contact and central point of contact when it comes to the production of cinema and television feature films, TV series and serials, but also documentaries, music videos and advertising films in Tyrol and when information, services and support are needed for this. Now Cine Tirol celebrates its 25th birthday and looks back on successful years.

Tobias Moretti, Tyrolean actor, congratulates on this anniversary: "Cine Tirol is as diverse as the entire genre: the spectrum ranges from cinema to Netflix productions to TV series, and with a quality standard that is so often above standard. The founding intention was the long arc of a partnership between film, art and the creation of value for the country. Now 25 years have passed, the VW Beetles of the Federal Forests have already been decommissioned, Cine Tirol still exists. The fact that films like 'Märzengrund', 'In 3 Days You'll Be Dead II', 'Schwabenkinder', 'Die fetten Jahre sind vorbei' etc. have been realised is also thanks to the persistent and highly empathetic boss Johannes Köck. Congratulations to him and his team and here's to something new again and again!"

"This is not our work alone, but owes much to the excellent and understanding cooperation of many authorities, enterprises and people in our province - our thanks go above all to the Tyrolean tourism associations, the local filmmakers as our partners and in a special way to the very film-friendly population of Tyrol," Johannes Köck, head of Cine Tirol since its foundation, emphasises.

High audience appeal and added value for TyrolOverthe past 25 years, more than 1,900 film projects have been realised in Tyrol. These include well-known cinema films such as "James Bond 007 - SPECTRE", TV series such as "Tatort" and TV series such as "Der Bergdoktor". Films with Tyrolean actor Tobias Moretti, e.g. "Schwabenkinder" and "Andreas Hofer - Die Freiheit des Adlers", commercials of big brands and music videos of famous singers like the British world star Ed Sheeran or the German band Rammstein were also shot in Tyrol. To date, Cine Tirol productions have reached over 8 billion viewers on television, in cinemas and on streaming platforms. The resulting added value for Tyrol is also considerable. "The local economy has benefited greatly from our productions," says Johannes Köck, head of Cine Tirol. Since 1998, more than 155 million euros in production-related expenditures have been made in Tyrol, especially for accommodation, catering and transport of the film teams, but also for motif rentals and fees of the Tyrolean filmmakers who participated in the shooting. The filming of "James Bond 007 - SPECTRE" in Sölden and Obertilliach alone resulted in almost 9 million euros being spent in Tyrol.

Holiday bookings at filming locationsShootinghas so far taken place on more than 13,000 filming days in all districts of Tyrol - from East Tyrol to Außerfern. This also has a great advertising effect for the Tyrol as a tourist destination. "Many people are so impressed by the films that are set in our province that they decide to spend their holidays at the filming location or in the respective region," says Köck. The Wilder Kaiser region, for example, became extremely well-known through the TV series "The Mountain Doctor", especially in German-speaking countries. The Ötztal and East Tyrol also benefited from the film "James Bond 007 - SPECTRE", which was shot there - the construction and operation of 007 ELEMENTS high above Sölden also created a globally unique and award-winning "sight" not only for Bond fans.

Sustainable filming: 'Green Filming Tirol'The "Green Filming Tirol" initiative also shows that the Cine Tirol Film Commission is constantly developing and is in tune with the times. The aim is to provide concerted support to the film industry in the transition to sustainable filmmaking and thus also in the implementation of the sustainability strategies adopted by both the EU and the federal and provincial governments. In this context, for example, an online marketplace is offered that lists products and services offered by regional and sustainable companies for filmmakers.

Films from (almost) all over the world 'shot on location Tirol'Appropriate marketing and communication measures on the part of Cine Tirol in the context of international film festivals and trade fairs, for example in Berlin, Cannes, London, Venice, Los Angeles, Mumbai and Shanghai, were able to draw the attention of film producers around the world to the attractive film locations of the Tyrol. this has resulted in numerous film projects being brought to the Tyrol outside the German-speaking and European regions, including from the USA, Canada, India, China, South Korea and Brazil.

A look ahead"We look back with joy and gratitude - the idea of the founding fathers Erich Hörtnagl and Josef Margreiter has been successfully implemented, enabling us to make Tyrol the leading film country in the Alps," emphasises Johannes Köck. "Thanks to the diverse experiences during the past 25 years and due to the international network we have woven during this period, we can also look to the future with confidence. The federal government's new incentive model for Austria as a film location also helps us enormously to promote Tyrol as an extremely attractive film location at home and abroad and to continue to bring numerous and diverse film projects to Tyrol as a film destination in the future."

Comments on Cine Tirol and Filmland Tirol:

Anton Mattle, Governor of Tyrol:

"Films produced in Tyrol excellently convey the breathtaking nature and cultural diversity of our province. This has a positive effect in many respects. Film productions in Tyrol help to promote the economic, cultural and tourist development of our country and raise its profile on the global stage."

Mario Gerber, Provincial Councillor for Economy, Tourism and Digitalisation:

"Film productions often bring significant investment to the region, as many expenses benefit the local economy. This can help support local businesses and create jobs, especially in the tourism and hospitality industries. It also increases interest in the region among people around the world, thus attracting tourists."

Erich Hörtnagl, Tyrolean director and producer, was the idea generator and author of a feasibility study for the foundation of Cine Tirol:

"I am particularly proud of the Cine Tirol database. Under the motto "Time is money", it provides all the information a producer needs quickly and at a glance when deciding whether to locate a film production here. In addition, Cine Tirol impresses with the way it establishes personal contact with producers, which is characterised by sustainability beyond the shooting."

Josef Margreiter, managing director of Lebensraum Tirol Holding, was the founding father of Cine Tirol in 1998 in his then function as managing director of Tirol Werbung together with Erich Hörtnagl:

"The idea was to make Tyrol the leading film region in the Alps through international promotion, professional location services and financial incentives. We have succeeded. Tyrol presents itself to an international audience as an outstanding natural and cultural land. Large productions in particular are temporary businesses that not only generate millions in sales at the location, but whose effects also reach far beyond."

Karin Seiler, Managing Director Tirol Tourist Board:

"The realisation of film projects in Tyrol brings economic and media effects. On the one hand, film crews spend money here and book accommodation - this contributes to positive value creation in the province. On the other hand, the advertising drum is beaten around a film project and so the images from Tyrol also have a tourist advertising effect. They can inspire the audience to spend their next holiday in Tyrol. In addition, films "made in Tyrol" also employ Tyrolean filmmakers. By the way, Cine Tirol is the first professional institution in Austria that already bundled competences in this field 25 years ago."

Numbers & Data

Over 1,900 realised projects, including feature films & documentaries for cinema and TV, series and serials for TV and streaming, TV shows, commercials, music videos and photo shootsOver 13,000 shooting daysOver 155 million euros in production-related expenditure in TyrolOver 8 billion viewers:inside

Facts

The biggest production: the feature film "James Bond 007 - SPECTRE" with over 700 film-makers in Sölden and ObertilliachThe most broadcasts: the TV series "SOKO Kitzbühel" with 20 seasons (2.3 billion viewers; sum of first and repeat broadcasts DE and AT)The most views: the music video "Perfect" by Ed Sheeran (3.3 billion views on YouTube)

Highlights and milestonesinclude the cinema films "James Bond 007 - SPECTRE", "A Whole Life", "The Theory of Everything", "Downhill", "Madison", "Märzengrund", "Lucifer", "Klammer - Chasing the Line", "Eddie the Eagle", "Point Break", "Snowpiercer", "Stars in the Winter Sky", "Tiger Zinda Hai" "Yuvvraaj", "Saaho", "Like in Heaven", "The Fat Years Are Over", "Last Holiday", "In 3 Days You'll Be Dead 2", "xXx - Triple X", "The Architect", "Chalet Girl", "March", "Brimstone", "The Secret of the Snow Queen", "Rise up and Dance!", "Vals", "Extreme Ops", "Andreas Hofer - The Eagle's Freedom", "Lapislazuli - In the Eye of the Bear", "Bergkristall", "Vollgas", "Die Skitour", "Helden in Tirol", "Flashback"; the television productions "Der Schandfleck", "Schwabenkinder", "Franz und Anna", "Gefährliche Gefühle", "Gipfelsturm", "K2", "Die Lawine", "Crazy Canucks", "Das Weihnachtsekel", "Der letzte Kronzeuge", "Ausgelöscht", "Gletscherblut", "Der Bär ist los", "Die Hüttenwirtin", "Die Wanderhure", "Die Hebamme - Auf Leben und Tod", "Die Aufnahmeprüfung", "Der Meineidbauer", "Stille", "Fremder Feind"; the TV series "Tatort", "Landkrimis Tirol: Das Mädchen aus dem Bergsee" and "Der Tote in der Schlucht" respectively. Der Tote in der Schlucht", "Stadtkomödie Tirol: Die Lederhosenaffäre", "Im Tal des Schweigens", "Wilder Kaiser", "Da wo die Berge sind", "Der Metzger", "Team Alpin", "Einsatz in den Bergen: Der Armbrustkiller", the TV series "Der Bergdoktor", "SOKO Kitzbühel", "Euer Ehren", "Aus die Maus", "Pardes Mein Hai Mera Dil" and "Powder Park"; the Netflix series "KITZ" and "Totenfrau" as well as documentaries such as "Glockner - Der schwarze Berg", "Unterwegs nach..Heimat", "Vom Leben am Steilhang", "Im Reich des Steinadlers", "Der Inn", "Schnee", "Streif - One Hell of a Ride", "Stams"; plus short films by mostly young filmmakers from Austria and abroad, such as.E.g. "Excuse me, I'm looking for the table tennis room and my girlfriend" and "Chrysalis" and many commercials by leading companies and brands such as BMW, Porsche, Jaguar, Mercedes, Volkswagen, Opel, Suchard, Coca Cola, Pepsi, Sony Ericsson, Tchibo, Karstadt, Napapijri, Scania, Shell, Garmin, Samsung, Telekom. In addition, there are numerous music videos such as "Perfect" by Ed Sheeran, "Ohne Dich" by Rammstein, "Parasol Peak" by Manu Delago, "L'ultima notte al mondo" by Tiziano Ferro and "Enni soni" from the Bollywood film "Saaho".