"Lust auf's Land" folder nominated

Updated 13.07.2022

Yesterday the award ceremony of the Euregio competition "Tourism meets Agriculture" took place in Bolzano in the Merkantil building. The initiative serves to promote cooperation between tourism and agriculture: Events, developed projects or services, as well as feasible ideas or proposals in the context. Of the 83 submissions, 22 of which came from Tyrol, the "Lust aufs Land" folder of the Karwendel Silver Region was nominated among the top 5.

"We as a tourism association see nature as an important asset and use paths and infrastructures. With the "Lust auf's Land" folder we can give something back and give direct marketers a platform. Further initiatives are already planned for the next few years," says Elisabeth Frontull, Managing Director of the Karwendel Silver Region Tourism Association.

Numerous fresh and self-produced products from direct marketers in the Silberregion Karwendel bear witness to the rich diversity of this region. The Silver Region presented the first edition of the "Lust auf's Land" folder at the Schwaz Fresh Produce Market in April 2021. Thanks to the cooperation between agriculture and tourism, this reference work provided a new perspective on the region.

For the folder is not only a summary of the local direct marketers, with local and self-produced products, but at the same time an insight into the lives of people who move and manage the region. This symbiosis not only strengthens regionality, but also the economic viability of the farms. Thus, the "Lust auf's Land" folder is an enrichment for tourism as well as for all locals. The initiator of the brochure was Manfred Berkmann from Stadtmarketing Schwaz, with the support of the Regionalmanagement Bezirk Schwaz this project could be realised.