MCI Professorship to Sabrina Schneider

With her impressive expertise and extensive international experience, Sabrina Schneider has recently joined the MCI's dynamic research & teaching staff and will strengthen the MCI Department of Business & Management in particular. In recognition of her dedicated achievements in research, teaching and academic transfer, the MCI has awarded her the title of Professor.

Her Master's degree in Strategic Project Management in Scotland, Sweden and Italy was followed by research stays in Spain, Denmark and New Zealand. Dr. Sabrina Schneider then obtained her doctorate at the EBS University of Economics and Law in Business Model Innovation in Oestrich-Winkel, Germany.

Her area of expertise includes the strategic impact and potential of digital technologies in business and society and is informed by her numerous international experiences and activities in the private sector, especially in banking. Eventually, she returned to the world of academia and established her own department of technology management at the University of Kassel, which she has headed for the past five years.

In her inaugural lecture at the MCI, entitled "Strategy & Innovation in the Digital Age: The Agency of Technologies" , FH Prof. Dr. Sabrina Schneider dealt with the opportunities and challenges of using intelligent technologies for business and society. These technologies have already taken over tasks from humans in many areas and can usually perform them more efficiently and effectively. Using the example of the legal tech industry, she went into several areas where deployed technologies are having an increasing impact. While some technological developments and tools only support people in their work, others already make decisions independently with far-reaching consequences. The question of whether societies today are already prepared to trust technologies based on artificial intelligence was also analysed on the basis of the current state of research. Here, Schneider also pointed out relevant areas of discussion on responsibility for actions and decisions through technologies, ethical boundaries, implications for job design and leadership responsibility as well as new business models. At the end of her inaugural lecture, she gave an outlook on her future research and teaching activities at the MCI in the thematic field of strategy and innovation: the further development of the target image of digital corporate strategies and the design of the transformation journey.

"I am very happy to now be a part of the MCI team, to continue my research and to pass on knowledge to my students," said Schneider.

MCI Rector Andreas Altmann presented the certificate of appointment as FH Professor in a ceremonial setting together with the Chairman of the University Board Univ.-Prof. FH-Prof. Dr. Franz Pegger and Department Head FH-Prof. Dipl.Kfm. Bernd Kirschner, who gave a moving eulogy.